Personalized text messages arouse a friendly feeling about your brand. Otherwise, it will be divided into two SMS, which will be difficult to read and twice as expensive.ĭomino’s in their promotion SMS put the offer first and explained what actions need to be taken to grab their 25% off. Keep your message within 160 symbols limit. Use a time-sensitive element, because it adds extra value and creates the fear of missing out. Use a strong and clear call to action, which explains everything your subscribers need to do to take advantage of the sales. There is only a short time for you to capture the recipient’s attention, so make sure you put your deal in the first place. Mention that the offer is exclusive when you collect phone numbers with the help of subscription forms, for instance.Ī mobile phone is something very personal for most people, so don’t interrupt their privacy for no reason, but keep your mobile audience engaged with exclusive deals.īelow is an SMS from Sephora, which offers an exclusive promo code to encourage shopping soon after the New Year. Make sure you don’t make the same offers on every medium like emails, social media, chatbots. Special offers are the #1 incentive to join your mobile list. In the very beginning, they explain why they need the phone number: for sending weekly coupons. In the image below, Subway uses a subscription form to opt people in for relevant promotions from the nearby venues since they also ask for a ZIP code. Another way to show your respect is to add an unsubscribe link to the SMS, but it will take some space away from your marketing message. Explain how users can stop receiving communication, in case they don’t want to get any messages from you. Get their explicit consent first, which is called an SMS opt-in. It means that you can’t just take a list of phone numbers from some third parties and send promotional SMS to those people. Some countries like the USA have similar laws in the industry of mobile communication like the CAN-SPAM Act that regulates email marketing. The Sender ID is an element similar to the sender’s name in email marketing - it is the first thing recipients look at when they decide whether to open or not. In Russia, for example, this process may take up to two weeks, so keep that in mind when you want to start sending text messages. To send bulk SMS in countries like Ukraine, Saudi Arabia, Russia, and UAE, you need to register your sender ID.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |